Future of Sport
B2B Accelerator - June 9th
Discover the trends and innovations shaping the future of sports.
This forum brings together startups, innovative companies, industry leaders, investors, and institutional partners to explore the solutions transforming sports practices, business models, and CSR strategies. Its objective is to foster collaboration and unlock cross-sector synergies that will drive a more agile, inclusive, and sustainable sports ecosystem.
Through B2B meetings, high-value networking, and expert-led discussions, the event is designed to strengthen the sports innovation ecosystem and promote actionable, forward-looking solutions to key industry challenges such as the green transition, digital transformation, regional inclusivity, evolving societal expectations, and new economic models.
The event will take place on June 9, 2026, in Brussels, at the Belgian Olympic & Interfederal Committee: Esplanade 1, 1020 Brussels.
Event organized with the support of the Belgian Olympic & Interfederal Committee and Business France.
Program of the day
09:30 - 10:00 – Participant welcome
10:00 - 10:20 – Opening remarks & introduction : The Belgian Sports Market
Official opening of the Sport Village with booths
10:20 - 10:40 – Partner keynote 1: Belgian Olympic Committee
10:40 - 11:40 – First panel discussion : “The future of sport: betxeen performance, business and responsibility”
• How are sports business models evovling in response to societal expectations (sustainability, inclusion, health)?
• Responsible events, green infrastructure, purpose-driven sponsorship, ROI of the cological transition…
11:40 - 12:10 – Pitch Sessions with an Investors' Panel
12:10 - 1:30 – Networking lunch
1:30 - 2:00 – Pitch Sessions with an Investors' Panel
2:00 - 2:20 – Partner keynote 2
2:20 - 3:20 – Second panel discussion: “Sport as a driver of economic growth and innovation”
• Startups, territories, major events, jobs: how does sport impact the real economy?
• New economic models of sport in the digital age
3:20 - 4:00 – Networking break
4:00 - 4:30 – Pitch awards ceremony
4:30 - 5:30 – Networking cocktail